Our story

Personality, stitched in.

PersonaliTee Crafts & Apparel began with a simple belief: what you wear and carry should feel like you. Founded by Carla & Jayla Newkirk in Jacksonville, Florida, we’re a family-run brand on a mission to make self-expression easy, joyful, and open to everyone.

The PersonaliTee brand story

Where we are

We’re in our early chapter, and proud of it. Right now we’re launching a curated collection of drinkware, bags, apparel and our signature bathroom decor you can order today — all in our lavender, pink & grey world, with your logo or your name.

Where we’re headed

The dream is bigger than a catalog. We’re building a fully custom tee design service so anyone can create one-of-a-kind pieces. This brand is a canvas, and we can’t wait to hand you the brush.

Doing what you love is never a waste of time
“Your smile is your logo, your personality is your business card.”

That’s the heart of PersonaliTee. Every piece we make is a little permission slip to be more of yourself — louder, softer, sweeter, fiercer, whatever you are today.

Proven & trusted

Already shopping on Poshmark

We’ve been selling to happy customers since 2022. Shop our available pieces today with Poshmark’s secure checkout and shipping.

What we stand for

For everyone

Every size, every style, every story. Nobody left out.

Personality first

What you wear and carry should say something true. We help yours speak up.

Growing together

We’re early, honest, and building this with our community.

Grow with us 💜

Whether you want to shop, share an idea, or join the custom waitlist — we’d love to hear from you.